Our Vision

We believe in helping people live better by using good food to support health, happiness and connection to each other and the planet.

Here's how we're trying to build our local food community and achieve our vision...

Our Farmers

We've spent the last 10 years developing relationships with more than 50 local farmers and artisans. These partnerships are built on respect and trust. We know the farmers and their families and are determined to help them grow. We want to put our food dollars into local farms so they can continue to produce the most nutritious, delicious and safest food while preserving farm land and biodiversity around Toronto.

Source 60% of our food locally this year, up from 51% in 2016

How We're Doing

For the first half of 2018 (January to June) we sourced just over 40% of our food locally. This is actually pretty awesome, as those are the toughest months for local produce. This is up from 36% over the same period in 2017.

Local season for most Ontario farms runs from May / June to October / November. In these months we aim for our baskets to be almost 90% full of local goodness. For the remainder of the year, we buy what we can locally and source other items from further afield to offer our members choice. Updated August 24,, 2018

 

 

 

Our Members

By connecting you to local farmers, we're trying to provide you with access to the freshest, healthiest and most flavourful local produce at a fair price. We’re so grateful for our amazing Mama Earth community and our goal is to make our members happy with every single delivery.

Achieve a 5/5 experience ranking from our members

We try to measure our member’s happiness in several ways but one aspect we're really focused on is our relationship with you. We want to be a trusted partner in your weekly food purchasing over months, seasons and years.

How We're Doing

In online reviews we're ranked 4.5/5 on overall experience Updated August 24, 2018

 

 

 

Our Community

We have a role to play in making our community a better place. Through local partnerships, we’re trying to use our resources for good.

Contribute at least $50,000 in food to Regent Park Community Food Centre and other community partners

How We're Doing

By the end of June of this year, we'd donated more than $20,000 worth of food to Regent Park alone! Huge credit to this surplus goes to chef Norberto, who can turn anything we send him into a delicious meal, significantly increasing the volume of produce we've been able to send.

In addition, we've just started making donations to Feed It Forward, a pay-what-you-can type grocery store started by chef Jagger Gordon. Updated August 6, 2018

 

 

 

Our Environment

We do our part to support the environment. Buying locally conserves energy, promotes biodiversity and protects open space. We’re also committed to reducing food waste by sending compost to our farming partners, donating seconds to Second Harvest, Story Book Primate Sanctuary and Wishing Well Sanctuary, and selling seconds to Village Juicery.

Reduce our unused food waste to 600lbs per week

What we don't give to our members (because it's bruised or a little too ripe) or share with our community partners, is sent as compost to one of our farm partners.

How We're Doing

Our weekly average for 2017 was just under 670lbs. For the first half of 2018, our average has been just under 570lbs! A huge credit for this, relatively, low number goes to Regent Park and our other community partners for taking such a large volume of our seconds. Updated August 6th, 2018

 

 

 

Our People

We value our people and try our best to make Mama Earth a great place to work. To us, this means paying fairly, treating people with kindness and respect and not taking ourselves too seriously.

Raise average wage from $19 to $19.50 and increase staff engagement to 85%

How We're Doing

Our average wage is currently $19.49! and we scored 83% overall on our last staff engagement survey in February of 2018 (up from 82% in 2017). Updated August 6th, 2018

 

 

 

Last year we received certification as a B Corporation!

B Corporations are a community of companies using business as a force for good.

We're grateful to be a part of this amazing network of businesses who hold themselves accountable to much more than profit.



Learn more

Sign up today and try a weekly home delivery

Choose Your Basket
Sign-up for our newsletter
Recipes, everything local food & more