Our Vision

We believe in helping people live better by using good food to support health, happiness and connection to each other and the planet.

Here's how we're trying to build our local food community and achieve our vision...

Our Farmers

We've spent the last 10 years developing relationships with more than 50 local farmers and artisans. These partnerships are built on respect and trust. We know the farmers and their families and are determined to help them grow. We want to put our food dollars into local farms so they can continue to produce the most nutritious, delicious and safest food while preserving farm land and biodiversity around Toronto.

Source 60% of our food locally this year, up from 51% in 2017

How We're Doing

Sadly we fell short of this goal, sourcing a total of 52% from local farms and producers in 2018. A large contributor to this shortfall was the climate conditions in 2018. A number of crops ended early because of the erratic weather, and storage crops were very negatively affected by the prolonged drought conditions (they had a nutrient deficiency that caused a lot of items (like squash and garlic) to deteriorate much more rapidly than usual). We will cross our fingers for 2019 and certainly aim for a higher overall local content!

Local season for most Ontario farms runs from May / June to October / November. In these months we aim for our baskets to be almost 90% full of local goodness. For the remainder of the year, we buy what we can locally and source other items from further afield to offer our members choice. Updated February 4th, 2019

Our goal
 

 

 

Our Members

By connecting you to local farmers, we're trying to provide you with access to the freshest, healthiest and most flavourful local produce at a fair price. We’re so grateful for our amazing Mama Earth community and our goal is to make our members happy with every single delivery.

Achieve a 5/5 experience ranking from our members

We try to measure our member’s happiness in several ways but one aspect we're really focused on is our relationship with you. We want to be a trusted partner in your weekly food purchasing over months, seasons and years.

How We're Doing

In online reviews we're ranked 4.6/5 on overall experience Updated February 4th, 2019

 

 

 

Our Community

We have a role to play in making our community a better place. Through local partnerships, we’re trying to use our resources for good.

Contribute at least $50,000 in food to Regent Park Community Food Centre and other community partners

How We're Doing

We far surpassed this goal, donating just over $130,000 worth of food to community partners such as Regent Park, Feed it Forward, and Storybrook Farm. Our staff member Arjie de Chavez has been instrumental in finding new partners like Feed it Forward, who have allowed us to nearly triple our goal! Updated February 4th, 2019

Our goal
 

 

 

Our Environment

We do our part to support the environment. Buying locally conserves energy, promotes biodiversity and protects open space. We’re also committed to reducing food waste by sending compost to our farming partners, donating seconds to Second Harvest, Story Book Primate Sanctuary and Wishing Well Sanctuary, and selling seconds to Village Juicery.

Reduce our unused food waste to 600lbs per week

What we don't give to our members (because it's bruised or a little too ripe) or share with our community partners, is sent as compost to one of our farm partners.

How We're Doing

Sadly, our average for 2018 was technically 910lbs/week, but this was entirely due to the squash we received in the fall (it was literally rotting overnight because the extended drought early in the growing season caused a deficiency in the nutrients responsible for extending the shelf-life of winter storage crops). In our first 3 quarters (i.e. pre fall) we were on track to beat our goal, with an average of 490lbs per week (down from 670lbs in 2017)! Updated February 4th, 2019

 

 

 

Our People

We value our people and try our best to make Mama Earth a great place to work. To us, this means paying fairly, treating people with kindness and respect and not taking ourselves too seriously.

Raise average wage from $19 to $19.50 and increase staff engagement to 85%

How We're Doing

Our average wage is currently $20.30/hr (excluding management and salaried workers)! and we scored 83% overall on our last staff engagement survey in February of 2018 (up from 82% in 2017). We're expecting results soon from our survey this year and will update as soon as they're in! Updated February 4th, 2019

 

 

 

Two years ago we received certification as a B Corporation!

B Corporations are a community of companies using business as a force for good.

We're grateful to be a part of this amazing network of businesses who hold themselves accountable to much more than profit.



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